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What is important to you?

That’s what you value.

In life, people focus on and give attention to what they value.

Companies write values to live by, these values are usually by the founder and visionary and the real the power lies in communicating and living the values, which usually come naturally to the founder and not necessarily to the employees, which is why deliberate repetition (practice) gets results or is the “key to mastery” .

Communicate the values consistently if you want to see the values lived.

What you practice, value and are committed to, is what will show up as your results.

“Repetition is the mother of learning, the father of action, which makes it the architect of accomplishment – zig ziglar”

Let’s take cycling. If you value cycling, you will invest time & deliberate practice into cycling or in business it will be innovation then you will invest time, resources, communication and measure what matters – the innovation.

Values point you in the direction of your vision but commitment with deliberate practice will drive a higher performance of results.

Similarly if you want to reduce or decrease what’s not important then you give it less attention and commitment.

Let’s take an example that’s impacting the business space negatively and that is corruption. To decrease this in business, you need to increase the focus and commitment on living the values (what is even more important) and that is to start putting into practice transparency and accountability then measure what matters (your values) through open communication and ongoing daily or consistent feedback (reporting).

Live your values and have a vision.

Personal vision is when you take a step back to understand your values.

Quote by Carla Wasserfall

Quick summary:

  1. Focus on what you want (vision)
  2. Increase your attention on what you value (values focused language and thought)
  3. Increase execution of the values (live it through action – to lead by example)
  4. ‘Measure what matters’ results and performance is based on values implementation.

You can find this same article on Linkedin written by Carla Wasserfall (Leadership Coach)